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Business News about marketing sales branding and management

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Among consumer attitudes towards a purchase, mass advertisements such as television commercials often contribute to early stages of attitude change, brand recognition, etc. There are many cases, and the final goal We have made it difficult to elucidate the causal relationship between sales that is a major factor in sales. Among various influencing factors such as over-the-counter promotion/price, season, competitors' movements, can we measure the effect of the only advertisement?

Remove the non-advertising influencing factors and make appropriate measurements

The most important point in evaluating the impact of advertising on sales is to eliminate factors that affect sales other than advertising. In the conventional advertisement effectiveness measurement, based on data such as "Sales of ○% in the month when advertisement was submitted", "A person who saw the advertisement purchased ○% purchased", evaluation of the influence on sales I often do. In this case, it is a big issue that you can not remove "selling even without advertisement". We have overestimated the effectiveness of advertisements including 'selling even without advertisements'.

Nomura Research Institute scientifically evaluates the effect of advertisement on sales using the search method called single source data. Single source data is a survey of media contacts, purchase intentions and actual conditions of products, etc. for the same survey target, and it is necessary to change attitudes of the same person before and after the presence or absence of contact with the media By looking at it is a way of measuring the true advertising effectiveness of each media.

People who touched the TV commercial increased the proportion of purchasing target products from 21.4% to 24.9%. This increment of "+ 3.5%" is an increment of purchase due to contact of the television commercial, originally evaluated except for the ratio of 21.4% purchased before contacting the television commercial.
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Improve sales, and what will eventually change?
In this e-mail magazine, I have told you 
that " 
We should target sales and cash flows rather than standards and targets for sales, " but we 
do not assume that we should neglect sales.

In order to survive the company, the cash deposit is necessary for the management to be relieved, and in order to 
continue to increase the cash deposit, first, profit is necessary.

It is not a matter of how much sales and how much profit it is, 
it is 
important to have a viewpoint on how to structure sales, in order to leave any profit .

So, under this premise, how should you think about sales?

Sales = unit price × number
Sales will eventually be paid by the customer of the company, which will remain
as a profit and cash deposit. 
Sales are the most important factor for a company, and it is the life activity itself of a company.

In corporations, it is important to set sales targets for 
businesses, sales targets for shops and products, and sales targets for each employee while disassembling sales into purchase unit price and purchase number and adding repeat number (rate) to 
it It is well done.

However, it is 
difficult to judge whether the aimed targets are really appropriate .

Apart from the viewpoint of unit price x number, 
it is necessary to think about the factor of fluctuation in sales with a view that another thing can be changed from own company .

It is a 
clue to improve and improve grasping the response to the established goal by thinking about factors that cause fluctuations in sales at their own company .

What are the five sales variation factors?
1. It is a mono 
item or service to sell . 
It is 
important to think about not only the products and services that are present but also things about future products and services .

Person to sell It is a viewpoint as to whether the seller can stay as it is. 
For 30% and 33% of sales closing rates, for sales representatives, only 3% difference, 
10% difference as new sales acquisition is a big difference for management. 
I will understand this and 
think about "Will you concentrate on a good customer," "Human ability to raise it up", "Which is totally different person in charge?"

3. Where to 
sell It is a place to sell . 
Consider not only the location of the store and the exhibition hall but also what type is better , such as store type, event type or visiting type, or the Internet.

4. When to sell 
When to sell, is how to take the timing.

5. How to sell It is about 
marketing and customer service method. 
We are asked to 
establish and 
improve the flow that will not stop customers from knowing more about their products and services and also the flow until they are linked to sales .

Basically, this is only 5 items. 
Depending on the company, 'selling price' enters, but in small and medium-sized enterprises, the 
right to decide the price is very limited, so change the 
five items rather than think as "change the price to sell" , the value of the whole goes up As a result, 
it is more practical to improve the unit price . 
You do not have to think about the price to sell from the beginning.

Please consider whether there is something you can change for each item about your company .

Improvement plan will come up with a little head arrangement.

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Brand building, 5 tips

First of all, why is brand important for companies? How should we tackle brand building? And what is brand · Japan survey on how you perceive brands? It is a recommendation from five brand · Japan planning committee. The first tip is from David A. Arker, a special adviser.

Brand building the strongest prescription under the low growth era

Mr. David A. Arker continuing to give deep remarks as a special adviser to the planning committee for a long time from the planning of Brand Japan has sent messages from Japan and San Francisco to the Japanese people involved in brand building It was.

Brand building is the strongest prescription in the age of low growth and it is necessary to overcome "isolation and competition" due to the "silo" (vertically divided) problem with "cooperation and communication" in order to push the approach, It is Yale to brand representative. Please have a look.

This video letter was screened at the beginning of the seminar of "How to bring innovation to create the top brand seminar brand seminar 15th anniversary issue of" Brand Japan "(held on April 17, 2015).

The true value of inner branding and brand loyalty

I am appointed as a corporate brand owner, but I do not know what to do from hand. I know the importance of making brands, but I do not know how to involve all employees. I think that improvement of brand power is indispensable for improving profit, but its importance was neglected, budget of brand building was cut by the weak performance of company. I do not think there are many brand staff who have such troubles.

To these concerns, Mr. Aaker will send frank advice. Inner · branding (in-house awareness reform) is an important initiative that plays the core of brand building, and that there are two challenges to be challenged. When performance is sluggish, it is necessary to look towards brand loyalty. Mr. Aaker warms his speech.

From the future of digital utilization and brand building

Ale from Mr. Aaker concludes with two topics that are indispensable for thinking about future brand building.

The first topic is about the utilization of "digital" whose importance is increased further in the future. While discussing the possibilities from the four perspectives, discussions that return to essence are essential when considering the utilization of the media as "the discussion on what kind of media should be used is not very important" Just in case.

The second topic is how the environment surrounding the "brand" changes in ten years. We will list three points of change in the consumer trend that can occur in the future and introduce the points to pay attention to in order to promote brand building from that point of view.

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Let's concretely look at the formulation of the marketing strategy that Company A conducted against the "six processes" mentioned at the beginning.



<Analysis of Information>

(1. Marketing Environment Analysis 2. Identification of Marketing Tasks) When 

we analyze the environment of Company A, internally there is the advantage of "community-based type", on the other hand, It is inferior to the scale and the number of stores ".


As a result, we have concluded that there is no way to survive if competing bargain sale with major companies in the current situation, and should be differentiated on their own lines.


Marketing challenges are "improving profitability".



<Drafting strategy>

(3. Selection of target market 4. Positioning 5. Optimization of marketing · mix) 

Company A's attention as a segmentation is the elderly who targeted the area around the store.


In the case of the form of selling at a store, it is necessary to come to the shop by all means, but by putting emphasis on direct visit and delivery service, repair and maintenance, we decided to establish the image of the electric shop that is reliable at the time of emergency .


Also, as sales volumes at stores are expected to decline, we have also decided to focus on mail order through the Internet.


As a result, it became possible to put only a minimum number of personnel in the store, and it became unnecessary to carry stock carelessly.


It became possible to correspond to the elderly in the area by the catalog, and to the far side by the net.




(6. Formulation of execution plan) In 

executing the marketing strategy, we decided to make effective use of existing resources without cost as much as possible.


For example, we minimize the number of personnel in the store and put our efforts into visiting sales.


Instead of reducing inventory management costs, it will be turned to Internet-related expenses such as web sites and sales systems, and so on.


In addition, we are changing not only the number of sales as we have hitherto but also the checking system, such as setting the final profit margin as the target.



【Analysis Planning and Execution Process】 In

developing a marketing strategy, it was necessary to go through processes of analysis, planning, and execution.


Then, in the end, we will explain each process in detail.


Although the final conclusion differs depending on industry type, scale, environment, market, there is no big difference in the process to be done at the time of strategy formulation.


Let's understand firmly so that it can actually be applied.


<1. Marketing Environment Analysis> In environmental analysis of

marketing, it is important to organize the opportunities and threats in the market, to grasp their strengths and weaknesses, and to lead to a comprehensive strategy.


As a framework you can take advantage of SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) .


Furthermore, we will calculate the problem from the analysis result.


Marketing strategy formulation process



<2. Identification of marketing tasks> After

marketing environment analysis, let's clarify the "problem identification" on what kind of problem you want to solve by marketing before conducting detailed analysis.


I think whether it can be judged comparatively easily if you confirm the company's strengths and weaknesses revealed by environmental analysis, or opportunities and threats in the market.


In doing so, if it turns out that there are multiple issues to be addressed, let's not forget to give priority.


Otherwise, when judging what to prioritize, the recognition of individuals will be blurred, making it difficult to obtain the desired result.


It is important to share ideal goals across the company in order to ultimately execute and achieve results.


Marketing is not done by some people alone, is it?

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Marketing will start from the market or customers.


On that assumption, no matter how good the product or manufacturing/development technology you have, you can not start to make products and services suddenly.


In order to properly approach markets and customers, it is necessary to take steps to analyze information, to plan and execute, and to execute.


As in the past, like a factory like "You can sell if you make good goods and services" "It will be purchased if you gain awareness," "You will be chosen better than others if you know the goodness", or from a supplier-oriented perspective , We can not do business activities that produce results.


It is a contemporary feature that the market is saturated, and things and services are overflowing.


That's why we need marketing.


The concrete process of marketing is classified into the following six.


<Process for developing marketing strategy>

1. Marketing environment analysis

2. Identification of marketing issues

3. Selection of target market

4. Positioning

5. Optimization of marketing · mix

6. Formulation of the execution plan


Thinking about in a big framework, "1. Marketing environment analysis", "2. Identification of marketing task" is the stage of analyzing information, "3. Target Market Selection", "4. Positioning", "5. Marketing · Mix optimization "is a planning plan, and" 6. Execution plan formulation "is the execution phase.


Comment on the individual elements will be done in the second half, so please first grasp the general flow.



Let's deepen our understanding of the marketing strategy formulation process through concrete examples.


Why do you have to go through six steps? "" What kind of things can be obtained in each process? "



A, a medium-sized home electronics mass merchandiser, is a long-established store that has been in operation for more than 50 years since its establishment, but management is under pressure due to the recent expansion of large stores.


Just simply selling excellent household appliances announced by Japanese manufacturers at retail prices as they are is no longer able to compete with major players who are planning to use thin economies using the economies of scale .


In order to overcome this situation, Z, the founding president, decided to change the fundamental policy on sales strategy.


In the way it used to be, it is inevitable that it is inevitable that it will become dilapidated anyway.


However, I am just holding a head on what kind of sales strategy should be implemented.


Without a specific strategy, time alone will pass.


Well, there was a proposal as to whether to adopt marketing theory from Y employee.


Mr. Y is a one-time sales clerk in the store, but it is a fierce employee who always achieves the goal every week.


Especially, it was highly appreciated by the company because it has a reputation for recommending products to regular customers, and has achieved a sure result even with a small number of visitors.


According to Y's proposal, in order to break through the current situation, it is necessary to formulate a marketing strategy from the beginning.


It takes time.


As a result, the surroundings showed a bad color, but the president of Z who was seeking a fundamental policy change decided to accept the proposal.


Either way, it is clear that the business performance of the company is getting worse as it is.


When deciding the marketing strategy, I decided to do it with the flow of information analysis, strategy planning, execution plan.


It certainly took a while, but in the coming months it was able to properly reflect the strengths not found in other companies, and the company was also brisk.


The marketing strategy of Company A is still to come, but it is a result that we can see a glimpse of the effect.


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Let's further deepen our understanding of the meaning or necessity of marketing through examples.



Mr. A working as a salesperson at a major insurance company had a headache in sharply reducing the number of sales in recent years.


Even though we could easily get large contracts by simply opening up business to a factory or a factory, in modern times, no matter how many companies or factories we were going through it was quite successful not.


Moreover, the pressure from the company is getting stronger.


If the results worsen like this, it will hurt your life.


So Mr. A decided to listen to Mr. B, a former colleague who switched to an Internet life insurance company F.


F company is a fast-growing company, despite being a start-up company, in the last few years it has not quite closed to other life insurance companies.


Perhaps I thought that the mainstream of future insurance would be the net, and decided to explore the reasons for good performance.


Mr. A who is listening to the secret of popularity of F company in a straightforward way with a public talk.


So it was the word "marketing" that jumped out of Mr. B's mouth.


Mr. B: Actually, in fact, the fact that the insurance industry is suffering in recent years is a fact. Everywhere the performance is sluggish is the same. In our case, I think that being able to contract on the net is only an element to the last. Besides that, I think that it is important that the idea such as "what customers are seeking" and "what kind of products can be provided for the demand" is fundamental. In other words, it is marketing. I want to sell "I want to sell", it is not time to buy.



Indeed, the characteristic of F company is that it is possible to contract for life insurance on the Internet, but in fact, because the precise marketing was carried out, performance was upward.


Mr. A did not notice the point and he thought that it was easy to say, "Can you sell it if you sell on the Internet?"


However, it was admonished by Mr. B.


From now on, as a strategy that Mr. A can take, it is likely to select the target customer and provide the optimal product according to the wants (desire) while exploring the needs (necessary).


Alternatively, if marketing is difficult on an individual basis, you can appeal the necessity to the company.


One proposal is that the Internet can be utilized for young people.


【Difference between "Needs" and "Wants"】 It

is about the difference between the need (needs) and the desire (wants) , which is important in understanding marketing .


Although each nuance is similar word, when thinking about approach to a customer, it is impossible to build a correct strategy without being able to say the difference between them.


Here again, let's grasp the difference between the two.


<Needs (needs)>

Humans are constantly looking for something.


It depends on time and occasion, but if you are thirsty you will want water, and if you get hungry you will ask for food.


In addition to such physiological necessity, we may ask for brand products because they are "owned by everyone" and sometimes ask for "to live more conveniently" cars I guess.


As you can see, the need for feelings rooted in the necessity of human beings is their needs.


The characteristic of needs is that the objects are not necessarily individual specific things.


Just because you are thirsty does not necessarily mean that water is necessarily.


Some people want juice and coffee.


In business, it is important not to pay attention only to the customer's superficial needs, but to dig further.


What is marketing?


<Wants (Wants)>

On the other hand, wants is the desire that arises when the needs are materialized as real products.


Water and coffee for the thirsty needs and bread and rice for the needs of being hungry.


By firmly grasping customer needs, we will be able to provide more optimum wants.


However, what is subject to Wants is not necessarily an existing product.


There are many things that products that make use of new technologies that we have not seen yet stimulate customers' wants.


That is why companies are announcing new products one by one, and the pursuit of Wants is a factor that exerts a great influence on the competitiveness of companies.


What is marketing?



· Age when modern can not be sold simply by making products and services 

· "customer thinking" is important rather than "seller thinking" 

· marketing starts from "customers" 

· customers "needs (needs)" The one that embodied it and "Desire (Wants)"


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What is included in the value of the brand?

Functional value / emotional value

People try to purchase something to get some sort of value. People who triggered purchasing are people, feeling the functional value for the function and use of the product, leading to purchase, expecting the emotional value obtained by purchasing it There are also people to purchase. Or you will buy only with inspiration that came with Vivibbi when you saw the product.

However, it is the minimum standard that most of the consumers are cleared of the technology and the function. At the present time when the functional value is side by side, many purchase decisions are made by their emotions and inspiration It is getting. In other words, the ratio of brand value is increasing.

Image that affects decision making

It is the brand power of products and companies that greatly influences purchasing decisions based on emotions and inspiration. The minimum condition as a brand is to have a "good" image. Even if the function of the product service is excellent, if the image of the company is not good, it is consumer psychology that you do not want to buy products of such a company. For example, if you are a restaurant, do not you think you will go to the shop if it is bad customer service even at shops that serve delicious cuisine? In the service industry you will find out how important it is to have a "good" image as customer service is important.

A good image is the minimum condition as a brand. What is further needed is a "strong" image. If you have an intense image that is easy to remember, the probability that the product will be chosen will be high. In addition, it is also necessary to have an original image. Even if there is a strong image that can be repeatedly remembered, if there is one of several options that person imagines, then there will be as many products as there are probabilities that their products will be chosen. In such a case, there may be price competition. It is important to have an original image of "this is different" and to differentiate.

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Branding is beneficial not only for companies but also for consumers. The most beneficial of that is that you can avoid risks.

Consumers have various risks when purchasing goods. For example, there are too many risks such as using money and using time. If consumers already know the brand and knowledge of the quality and value of the brand in advance, you will have a guarantee to a certain extent. Therefore, you can reduce the risk of purchasing.

For example, if you bought a brand that you have purchased before, you will feel comfortable that you will not offer bad products or services. Furthermore, as a merit of the brand, possession of a brand as a status leads to having a sense of satisfaction and superiority.

According to Professor Keller, a leading brand theorist, there are six consumer risks in purchasing behavior:

1, functional risk

If the purchased product does not fulfill the expected performance or function, it becomes a risk. There is also a risk that there is no function thought to be equipped.

2, Physical risk

It is possible that the purchased product may harm the health and the body of the user and the surrounding people. There is a risk to the body by actually using it.

3, financial risk

There is a possibility that the purchased product may not be worth the amount paid for the purchase. There is a risk that there is no loss on the amount paid.

4, social risk

There is a risk that the purchased product may cause annoyance to the surrounding people and society.

5, psychological risk

The possibility that products purchased will adversely affect mental and psychological such as regret and stress will be considered as a risk.

6, time risk

There is a risk of opportunity costs of having to look for other products if you think that you have failed for the purchased product.

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Branding is beneficial not only for companies but also for consumers. 
The most beneficial of that is that you can avoid risks.

Consumers have various risks when purchasing goods. For example, there are too many risks such as using money and using time. If consumers already know the brand and knowledge of the quality and value of the brand in advance, you will have a guarantee to a certain extent. Therefore, you can reduce the risk of purchasing.

For example, if you bought a brand that you have purchased before, you will feel comfortable that you will not offer bad products or services. Furthermore, as a merit of the brand, possession of a brand as a status leads to having a sense of satisfaction and superiority.

According to Professor Keller, a leading brand theorist, there are six consumer risks in purchasing behavior:

1, functional risk

If the purchased product does not fulfill the expected performance or function, it becomes a risk. There is also a risk that there is no function thought to be equipped.

2, Physical risk

It is possible that the purchased product may harm the health and the body of the user and the surrounding people. There is a risk to the body by actually using it.

3, financial risk

There is a possibility that the purchased product may not be worth the amount paid for the purchase. There is a risk that there is no loss on the amount paid.

4, social risk

There is a risk that the purchased product may cause annoyance to the surrounding people and society.

5, psychological risk

The possibility that products purchased will adversely affect mental and psychological such as regret and stress will be considered as a risk.

6, time risk

There is a risk of opportunity costs of having to look for other products if you think that you have failed for the purchased product.
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"I have written my resume, but what should I write about my job history?"

It is questionable about this "job history record" that is frequently asked by those who just started changing jobs. Although I understand that it is necessary documents when applying to a company in a career change job, I do not know what to write. Maybe you are watching this page now as well. So, this time, I will introduce the preparation mental attitude ~ concrete writing way concerning the curriculum vitae which beginners of job change activities are stubborn under supervision of job change advisor of personnel introduction company which supports career change activity. We also have a collection of samples by occupation at the end of the sentence, so please use it to create a curriculum vitae.

1. Basics of curriculum vitae

Curriculum vitae "Weapons to fight job change" | Roles of position of job curriculum · Standing position

"Curriculum vitae is a weapon for fighting career change."

The job change adviser of the recruitment company says, There may be people who thought that it was exaggerated ... Career history is an important document that appeals to your company on behalf of you, your career and skills. No matter how talented you are, if you can not express it with your curriculum vitae, you will not open the door to the intention company. In other words, existence that greatly influences life. It is not an exaggeration to say that it is a weapon to open up a life and fight a change of career change. Consider this point and let's face the preparation.

What is the difference between a resume and a job history record?

When you change your career, you are generally required to submit your resume and job history from the recruitment company. However, there are people who have doubts that "What is different between resume and job history record?" Actually, the two documents have a very different role. As a result, recruiters in recruitment companies have different points of view for documents. It is important to understand the difference between the resume and the job history carefully and then create it.


A resume is a document that conveys basic information such as your educational background and employment history. A detailed description of employment history is unnecessary because it is described in the job history booklet, but let's create it with awareness that you are going to convey your own appealing point. Also, among the application documents, it is also the resume that can post the only visual "photo". Since the impression of the photograph strongly influences the document selection, it is necessary to stick to the completion of the photograph.

[Points seen by recruiters] From
the resume on which basic personal information was written, in order to know the person "you", recruiters are looking at the following points of view.

□ Are you able to commute to 
□ Can you evaluate academic background or work history □ How many times you have changed job □ Do you have a 
relationship with your business 
□ You have qualifications for practical use 
□ What motivation you want for your company 
□ Whether salary or duty form matches recruitment requirements 
□ Writing in polite letters (in case of sticking to handwriting)

Curriculum vitae

Curriculum vitae is a document that conveys the practical ability and experience of your work, skill information etc. As mentioned above, it is not an exaggeration to say that it is a weapon in a career change. Also, unlike resume, there is no fixed format. At the end of this page, sample templates can be downloaded so please use it.

[Points to be seen by hiring personnel] From
the curriculum vitae in which the work which you have been experienced until now is detailed, in order to know the skills and knowledge that you have, recruiters see from the following viewpoints.

□ How long and what kind of initiatives and how much achievement 
has been achieved 
□ Is the strength of work something □ Presentation skills exist 
□ Do you have the skills and knowledge of practical skills required for recruitment job 
□ Are you going to leave the position / mission of work? □ Is the objective of a change of job convincing? 
□ Is there consistency in experience and reasons of desire 
□ Will it lead to career advancement by changing jobs 
□ Whether the description content is credible

A word advice from a change career advisor

In the interview after passing through the document selection as well as the selection of the documents that will be the primary screening, most of the cases are asked by interview about the contents written in the job history book. Therefore, assuming the matters to be asked from the company, document preparation Let's face it.

Q & A related to WEB resume

· Can I print a WEB resume and use it for my job history?

· Can the job history record be the same as the WEB resume?

· Should retirement reasons be written in the web resume?

· Can you correct the contents of the web resume after entry?

Basic items of job history (content)

Let's check the basic items to describe while looking at the format example of the job history record.


Required / optional item Described contents
Required title "Curriculum vitae"
Required date Fill in the entry date "○○ 年 ○ 月 月 ○ 日 Current".
Required Name Fill in your full name.
Any Contact address (address, telephone number, etc.) <Body>
Required Job abstract (overview) I describe the outline of my job history by maximum 5 lines.
Required Job career · Company Profile 
Company name · Capital fund · Employee · Sales amount · Business content · Number of employees · Sales amount etc · Even if there is an unknown part, please mention only company name · business contents. 
· Period of engaging in duties (○ year ○ month - ○ year · month 
· · department · position (affiliation, promotion history, etc.) 
· specific job title 
· achievement (achievement) 
· award history 
description of the activities . List 3 to 5 lines for each item as a guide. In concrete duty content, we will briefly summarize what kind of work, who worked for and who did it.
Any Acquisition qualification It is effective to write the holding qualifications related to the duties you are applying. It is not an abbreviation but an official name. Including the acquisition time will be described.
Any Computer skills For administrative job creative types, creative job types, etc., it is necessary items. For each available application such as word, excel, Illustrator, photoshop, we will describe skill level. (Excel / Pivot creation)
Any Language skill TOEIC, TOEFL etc. Please describe concretely, including the certificate name and score. Even if you are not taking the exam etc, if you are using language in your work, write "Business English level" and level.
Any  Self PR It is a block that appeals concretely, such as their abilities and motivation. Let's appeal what you think will be effective in your company from among the past job history. Appeal yourself so that personnel staff wants to meet you, such as skills, skills, connections, leadership if you have leader experience, and ability to act as a salesperson.
Required Motivation for motivation There is a column to write motivation for motivation in the resume, but be careful not to make it exactly the same content. Let's raise the reason for applying for the company to which you apply, by incorporating concrete experience and episode in the job history record.
Any Page number (non-bull) A curriculum vitae is about 2 sheets on A4 paper. Even if the job history varies widely, it will be created within 3 sheets at most. It is common to write the page number (non-bull) in the footer so that company recruiters will not hesitate which page they are viewing.


A word advice from a change career advisor

Job abstract (overview), which is an indispensable item at the beginning, is important anyway! 
A person in charge of human resources will receive dozens or hundreds of curriculum vitaes from your rival applicants. Therefore, it is difficult to read all the documents, it is said to decide whether to look through until the end depending on the clarity of this job overview. Let's summarize your career in an easy-to-understand way and set out points to appeal to yourself.

How to write a career Q & A

【General Career】
· Do I have to list all the results of the past in my curriculum vitae?

· The company that worked before was bankrupt. Do not you have to write as work experience?

· If you have written in your resume, is it not necessary to write a short career for a few months in the job history record?

· Do not you have to write job history of a job type different from the applicant in the application form?

【Part-time · temporary staffing experience】
· Can I write a part-time job in my school days in my curriculum vitae?

· Do you have a part-time job as a job career, too?

· In case of part-time jobs as well, should you write curriculum vitae? In that case how should I write?

· Can I write my job history as a temporary worker in the application form?

· Do I have to mention all my past records in my curriculum vitae?

【Sidebroken · Freelance · Volunteer experience】
· Is it OK to write side jobs in application documents?

· Can I mention volunteer experience as work experience?

· Can I describe freelance experience as work experience?

How to write a job career Q & A

【How to write · How to create】
· Can you create a job history from color?

· Is it possible to create a curriculum vitae by handwriting?

【Manner · Rule】
· Can I give the client's name in real name in my job history?

· I work for a company that everyone knows but should I write "company overview"?

· Is not it impressive if you summarize the sentences of the application documents in "is · ·" style?

[Point of description] 
· Can you write "corporation" as abbreviated as "(sha)" in the application documents?

· Do you write the number including the president in the "Number of Employees" column in the WEB resume?

· Does the company "enter", the bank "enters", anything else?

· I am working as a "semi employee". How do I write the form of employment in my application documents?

· I am working as a temporary employee on a hourly system, but how can I include my annual income?

· The surname will change. Which surname should be stated at the time of entry?


Format of curriculum vitae (form)

The form (form) of the curriculum vitae can be roughly divided into "carrier type" and "knitting type".

Ceremonial formula

It is the most common form that shows the job content along the time series. In particular, it is said that it is suitable for "people with little experience in society" and "people who do not have a lot of change or change in career".

Since we can read the annual formula with reference to the resume, there is a feature that it is easy for the recruiter to be informed of the process of carrying the career, basically it is recommended to create a curriculum vitae in this form .

Inverse knitting formula

The inverted bodily formula literally means the inverse of the braiding formula. It will be a way of expressing work experience in time series from the present to the past.

It seems that it is suitable for cases where you want to appeal the latest experience, such as "If the job you are applying is the same as the current work content or if you are close," or "A person in their 30s or older who has long experience in social workers" It is said.

Carrier type

Career formula refers to the form of "summarizing job experience by job function field". In order to make the work content heading instead of employment date etc, it can be said that it is easy to convey such as "what did you do" "what is your specialty field?" For that reason, it is suitable for those who want to appeal to people with a large number of turns and experiences and skills (such as technical or professional jobs).

Is it better to write the curriculum vitae by "PC" or "handwritten"?

Until then, the curriculum vitae / resume was created by handwriting purchased ready-made products, but now it is common to create on a PC. Nevertheless, many people think that handwriting is polite?

As a trend, companies that do not publish job openings on the Internet, historically established long-established companies, family-run local companies, etc., may prefer handwritten application documents. In some cases you are thinking about drawing personality from handwritten letters, and if you apply for such companies, you can say that it is better to create your resume by handwriting.

On the other hand, there is a high possibility that there is no problem even with companies posting job offers at job change sites on the Internet or enterprises accepting applications from the homepage, even for application documents created on PC. In IT companies, etc., when writing application documents by handwriting, it gives the impression that "handwriting is so old, poor efficiency" "I am an IT company wanting to be able to master the tool of personal computer" It may not be possible to pass document screening. For that reason, let's make sure that you decide which is better for each company you apply.

<Details here> 
Should my resume be written in words? | PC creation and handwriting, what is the better form? (There are download examples)

2. How to write a curriculum vitae

How to write a job history that does not fail! Iron rule is "to create from the viewpoint of the reader"!

A job change advisor who has confirmed a lot of application documents, the iron rule which can not be absolutely excluded from the way of writing a job career is "Do not write what you want to write, do not write what you want to tell, Writing what you want to see ".

No matter how great your experience or skill you are, you will not produce any effect if your company does not want it. Think about what kind of experience and skills the company you are applying for is seeking recruitment (talent) by thinking about the qualification field and the job description of job information, and make you feel like you can be active as an immediate fighting force. I will describe my experience / skill in my curriculum vitae.

A word advice advise ①

For example, in the case of recruitment of "experienced corporate sales", the point at which the personnel officer of the company sees the applicant's job history will be able to play an active part in the company's business. Specifically, in the past sales experience,

  1. What kind of products handled (handled products, services)
  2. What kind of customer was in charge (new customer / existing customer, industry type)
  3. What achievement did you give (sales, number of items, in-house awards)

It is the part you want to check. The closer the sales style that we have experienced, such as tangible goods and types of intangible goods, close to the company's own goods, new development, follow-up of existing customers, etc., there is a possibility that the evaluation will be higher. Let's describe it by closing up the close experience and skills of our own by calculating back from the required skill.

Advice advice of change career advisor ②

If you are not inexperienced in recruited occupation, in order to stand on the same start line as a person with practical experience, also extract the past experience factors that can be utilized for recruitment jobs and let 'appeal "basic ability". For example, if you are experienced in the hospitality / sales business of high-priced items such as precious metals, when applying for 'sales of high-priced products for individuals such as home sales', they will appeal with their abilities including the ability to build relationships with high net worth customers It is effective. How you can extract keywords that are hidden among recruiters is key. If you do not think of yourself, you can consult with a third party such as a changeover advisor.

How to write by pattern / situation Q & A

· I am struggling for my second job change and document selection

· I graduated from university in March and I am still finding job hunting. What should I write in my curriculum vitae?

· There is no achievement that can be represented by numbers like sales staff. What should I write?

· When describing achievements on application documents, should I write even with poor performance?

· In case of self-employment, how should it be stated in the resume?

· I want to challenge clerical clerks inexperienced. Please tell me the tips you can accept

Emphasize clarification of job skills! Use "5W1H" to describe!

Another iron rule in creating job history should be described using "5W1H". It is more important than ever to write experiences so far. For those who do not know you at all, when, when, where (Where), who (Who), what (Why), how (How) Let's organize and describe your work experience.

A word advice from a change career advisor
As mentioned earlier, company recruiters have confirmed many application documents. Therefore, do not look through the corner from the corner of the job history, read diagonally from 30 seconds to 40 seconds. I am checking whether it is "a person to be called for an interview" within that short time. That's why, instead of writing the contents of the job for a long time, let's use "5W1H" to make it easy to understand with a sense of speed. Just by changing the way of appeals and how to use words, chances to interview can be born.

Frequently asked questions and measures

· Do you appreciate how many of your curriculum vitae are written?

· How can I summarize the curriculum vitae shortly?

· How many brief curriculum vitae should we put together? Can I add my own PR?

· Although there are multiple work experiences, contents that you want to appeal are similar to each company. How should you appeal?

· Can I describe Word or Excel learned at a school as "available software"?

After finishing writing the curriculum vitae, it is recommended that "check with a third party".

After I finish writing my career history, I will not finish with a mistake / omission check and submit .... We encourage you to set up opportunities for third parties to see once before submitting. If you consult with a job change advisor of a recruitment company, you can receive advice as above and you can also use the correction service that the recruitment site is doing. Let's get frank opinions and impressions from others. It may seem a bit embarrassing to be seen by someone, but it's easy for me to narrow my horizons by myself. It is the process that we want to work on to pass document screening.

Checkpoint on items described in the job history record

Checkpoint by item

The entire

  • Whether it is easy to see (line feed, layout, font size, typo).
  • Is it gathered in about 2 sheets (about 3 sheets with many employment backgrounds)?
  • Do not use terminology that is difficult to communicate in other industries and other companies
  • Is the wording appropriate? Is there something wrong wording, "Is there something that is" or "Is there something is mixed"?


Job summary

  • Is it explained briefly at 5 W 1 H?
  • Approximately 3 to 5 rows are appropriate. Write short and concise sentences. Let's make bulleted information itemized.
  • Do you emphasize that you want to pay attention especially to the job overview (beginning)? 
    * It is useful when introducing yourself at the interview.
  • Does it focus on skills and experience that seem likely to be useful as an immediate fighting force of the applicant company? 
    ※ Let's avoid unnecessary items.
  • * Part-time and part-time experience will also be a material to appeal to you in the case of long-term jobs or job titles that are the same as the job title or industry you have been doing for over 3 months.


Company Profile

  • Does information on what company can be imaged such as business contents, capital, sales, number of employees, listing unlisted, etc. listed?


Business content

  • Does the role (department, title, change, etc.) in the organization and the period (20 Years Year - 20 Years Year - Month) are stated?
  • Is the content of the work experienced concretely written? 
    * Let's describe it from the work related to your desired job category.


Achievements / Achievements

  • Is it expressed quantitatively as much as possible? (Values ​​that can be evaluated, such as achievement rate, year-on-year comparison, share, cost reduction rate) 
    ※ Numbers do not convey the greatness if there is no comparison target.
  • Let's describe how compared with what we compared, such as sales ○ yen yen → sales ○ yen (achievement rate 120%).
  • Does it not only describe the result but what is devised to produce the result?


Useful skills / experience

  • Are you devised to make it clear on the document that you fully understand the skills and knowledge required by the company? Using keywords such as "building relationships with customers" and "new development capabilities", what is the strength to convey at a glance?

Let's check whether it is easy-to-read sentences?

⇒ Please tell me how to check sentences

Points to note when writing curriculum vitae | NG curriculum vitae!

In the curriculum vitae which seems to be clearly NG among the job change adviser so far, it seems that there are the following four points. Please check whether your own curriculum vitae does not apply.

There are many misspellings.

Curriculum vitae is the first point of contact between you and the company. If there are many misspellings or disappearances, are there also many mistakes and complicated parts in work? And it will be concerned from the company side. "People neglecting the task of reviewing it as an important document," giving the impression that "I can not see the seriousness despite my changing career with my life" is a big minus. Let's carefully check. 
* In addition to misspellings, let's also check that "Tone that is" or "I am" is in agreement, or that the font (type, size, half-width full-width) matches.

Letters are too crowded, too much sentence.

In the case that it is written carefully with small letters and it is hard to read, or a job history record that exceeds 3 sheets, recruiters are evaluated as "unable to worry about the position of the reader" or "there is no power to summarize concisely" I will.

There are many blanks and contents are faint.

If the content is Skusca's curriculum vitae, it gives the impression that "Do you really feel like getting over us?" I do not want to take the trouble to invite an unwilling person to an interview. Let's appeal properly in proper quantity.

Unknown terms, inappropriate words are heavily used.

In the case of using the technical term of the industry, or writing a word which is not common in usual, when there is no explanation, give the impression "I am not careful". Also, if it is a formal document but a spoken word is entered, or if the word is childish, it gives the impression that it is "a person without common sense".

If you are not a bad job skill, will you always pass through the screening?

⇒ Why is it becoming rejected in document screening?

By occupation! Description example of job history record (sample)

You can see a sample of job history record by job type from the following, so please refer to it. 
We will also post points and other points that companies in charge of personnel affairs see, so please click on the link of the job you apply from below Please confirm.

Sales related jobs
  • Sales staff (corporate sales)
  • Real Estate Sales
  • Financial sales
  • MR
  • Sales Manager
  • Call center related jobs
  • Career consultant · Dispatch coordinator
  • Customer support, user support


Management · Planning · Clerical affairs, Profession
  • Business Planning
  • public relations
  • marketing
  • Product planning
  • Finance
  • Human Resources · General Affairs
  • Clerk
  • Intellectual property · Legal affairs
  • Trade affairs
  • purchase
  • consultant


Service related post
  • MD, buyer, store development
  • Supervisor, area manager
  • Store manager, manager's candidate
  • Sales staff, hall staff
  • Teacher / instructor / instructor
  • Welfare / long-term care related work
  • Hotel · accommodation service
  • Travel related jobs
  • Beauty beauty · Esthe
  • Transportation · Delivery · Logistics


Technical position (IT · Web)
  • System engineers
  • Programmer
  • System consultant
  • PL · PM · PMO
  • Network design, construction and operation
  • Internal SE
  • Technical support, helpdesk


Technical position (manufacturing industry)
  • Development staff (Machinery & Electric)
  • Electrical circuit design
  • Control design
  • Mechanical design
  • Industrial science
  • Production control
  • Quality control / quality assurance
  • Sales engineer
  • Service engineer
  • Manufacturing staff


Technical position (building · civil engineering)
  • Design position (building · civil engineering)
  • Construction management
  • Building and facility management


Creative related jobs
  • Web Producer / Web Director
  • Web designer
  • Web site operation
  • Fashion related creative job, production management


3. How to send a job history

Points to note when sending job history

Depending on the company you apply for, you may be asked to send a job history or resume. In that case I will show you the precautions you want to be careful about.

"Cover letter / cover letter" should be attached

A cover sheet is a document enclosed when mailing a job history book / resume. It is written with a simple greeting and is also called a superscript · cover letter. Although it is not necessarily attached, it is recommended to attach as much as possible as a manner.

Also, not only as a courtesy but also depending on how you use it, you can also appeal the reasons for your desire or enthusiasm for your company. When looking at posted documents, recruiters will see the letter ahead of the resume, so send it along with the application documents unless there are special circumstances.

Cover letter / attachment letter (with templates) | What is the way of mailing

How to write "Envelope" to put in a set of application documents

After application documents are completed, such as job history, resume, etc., attention must also be paid to the envelope that puts the complete set of documents. The size and color of the envelope, the position to write the address and address, and the optimum honorific name depending on the destination. Please refer to the points below for point of writing.

Thorough explanation on how to write envelopes and sending a resume! (Including the method of writing address and address)

How to send by "E-mail" of application

When sending application documents by e-mail, it is necessary to convert curriculum vitae to PDF etc. and send it, and set the password for opening as it contains confidential information. Since manners as a business person are questioned, be careful.

Also, it is the text of the e-mail that overlooks it unexpectedly. Please also refer to the example sentences below from the following for sending mail that you do not think is rude. 
How to send a resume by attaching it to an e-mail | How to attach a password, thorough explanation to even a mail example sentence!

When bringing in application documents at interview

⇒ Please tell me the point when bringing the application documents

4. Summary

I've introduced how to write a curriculum vitae so far, but how was it?

Curriculum vitae (work experience) is an important document that appeals your own careers and skills in career change activities. Be prepared to prepare job history record - Please prepare job history books with reference to concrete writing method, sample collection by job category.

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